Bloom That

PROJECT DESCRIPTION:

The assignment was to choose an existing company in need of a rebranding and create a new visual identity for it.

PROJECT CONCEPT/ DESIGN GOALS: 

Bloom That is a flower delivery company based in San Francisco, CA. They believe in making it their mission to send a little something but in a big movement. They deliver artfully arranged and reasonably priced bouquets, that are wrapped in burlap or placed in a vase delivered via a bike messenger of 90 minutes of when the order has been placed. I wanted to create and design a romantic, fresh, and modern take from the color scheme, logo, and new identity for the company.