Challenge:

Research and investigate a chosen topic and develop a cohesive identity system that communicates awareness and understanding. The project required translating research on music therapy into a visual language capable of informing audiences while fostering emotional connection and trust.

Approach:

I translated research findings into a calm, approachable visual system designed to communicate the benefits of music therapy. Through thoughtful typography, imagery, and color, the identity was applied across a poster series, website, and social media assets to create a consistent message that educates, engages, and resonates with its audience.