Luzianna Tea Rebrand

PROJECT DESCRIPTION:

The assignment was to choose an existing company or brand and design a new packaging line for them. It could either be an existing tea company that needed a facelift, or it could be a company that is extending its product line to include tea products.

PROJECT CONCEPT/ DESIGN GOALS: 

Luzianne is the brand of southern beverage and packaged goods that offers coffee and iced tea. I decided to go with this brand because of my southern roots and traditions. Born and raised in New Orleans, Louisiana where the headquarters for this company resides. The design goal was to design, expand and create a new brand image and packaging for Luzianne Fruit Flavored Iced Tea. I utilized the essence of the south by applying the state’s soft white magnolia flower allowing it to wrap around the packaging applying it with soft and relaxing color palette.