Challenge:

Identify a non professionally designed sign in my surrounding environment and transform its core messaging into a cohesive, fully realized design system. The system needed to extend across three deliverables: a printed narrative booklet, a poster series, and a digital website experience.

Approach:

I reimagined a handmade workshop flyer into a cohesive
visual system. By extracting its core messaging and clarifying
its hierarchy, I developed a unified identity expressed through
a booklet, a three-poster series, and a digital experience, such as
a website.